Spotlighting the African Informal Economy
Informal.Africa is a media tech platform focusing on the African informal economy. It shares stories, insights, and business data to help entrepreneurs, development organizations, and government policy makers make informed decisions.
Spotlighting the African Informal Economy
The Informal Economy, often referred to as “Shadow Economy”, is that part of the economy that is often less captured by economists, analysts, and key policy makers; it is often less talked about. They are street vendors, market traders, hawkers, kiosks owners, artisans, etc.
In Africa, this sector accounts for over 85% of economic activities and engages more than 60% of the continent’s population, but it is largely under-reported despite its huge role is driving the economy of the continent. Most of the Finance, Development and Economic conferences often focus on the Formal Economy, at the detriment of Africa’s ‘real economy’ – the Informal Sector.
Informal.Africa is a media tech platform that spotlights the informal economy in Africa by telling important stories of the real players and uncovers relevant insights and business data that will be valuable for key decision making by relevant stakeholders – entrepreneurs, development organisations, and government policy makers.
This is achieved by engaging the key players across each of the value chain in this sector from the producers/creators/providers through the different stages of distribution to the last mile consumer.
The focus is on “Stories”, “People” and “Data” from this aspect of the economy. It projects the factual/accurate account of the informal sector through news stories, interviews, media content (video and images), and verifiable data, etc.
Our Vision and Mission
Informa Africa will be the go-to platform for everything Informal Economy in Africa – where journalists, entrepreneurs, researchers, development practitioners and policy makers would come to for news, information and general content about Africa’s Informal Economy.